Education & Awareness
I met him first on a cold morning in December 2011.He was quietly sitting in a fully cluttered room in a basement.It was obvious that he has a limited budget but myriad dreams. He was planning to call one of the most prestigious kettlebell coach Steve cotter in India.It was the time when nobody knew what a kettlebell is. Since then he has been a pathbreaker and introduced fitness industry with many novel tools and cutting-edge concepts.
His journey is nothing short of a fairy tale.In our nation, middle-class lads are supposed to study and do a job. Dr. Chirag Sethi decided to be an entrepreneur in an unconventional arena, providing education to the fitness professional. Despite initial hiccups and disappointments, he refused to give up and endure the hardships. The result is a massively successful fitness education brand named Classic Fitness Academy.
Success never gets into his head and he decided to help those who dared to dream big, no matter what their financial status is. We can find several students in his academy who are able to start their fitness education due to the scholarships provided by classic fitness academy.
Awareness
According to Chirag sir awareness is the missing thing in the fitness industry. We are unable to reach a huge population as we are unable to penetrate the way major brands penetrate their mindsets and create an attraction for unhealthy products. He stressed on reaching those who are unable to reach gyms.He advised to start door to door campaign regarding disease and how coming to the gyms can help improve their lives.
He himself has done free awareness campaigns in schools and other places to make people understand the value of physical training and healthy eating. Recently he started a myth bursting video series in which common fitness myths were demolished in a humorous way to create awareness about common issues We all face in a gym.
During this podcast he stressed on many novel ideas, to which fitness industry must look upto.For budding trainers and gym owners this podcast will be an indispensable source of information.
You can check the entire conversation down here.